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The Marketing Strategy of Nike



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The Nike campaign was launched in March. It features an iconic sports star from around the world and an emotional personal story to grab attention. The Nike campaign stands out thanks to the unique and real interplay between the athletes and the famous celebrities, as well as the use of tears and other common themes. While many sports-related campaigns use celebrity references to gain mass audience attention, Nike's campaign makes a subtle and genuine connection between the stars and the athletes.

Although it might alienate some US consumers, the campaign is likely to continue its success in the long-term. Nike was able achieve brand loyalty in record-breaking time. To create an advertisement that resonated with its core audience, it also used long-term trusted partners. The end result was an ad which tapped into the core values and needs of its audience. It also has an unbeatable brand image.


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The campaign won worldwide praise despite the controversy surrounding the ad. Its inclusion and technical mastery have been praised by a variety of media, including CNN Business. Ava DuVernay who was featured in the video has given positive reviews to the campaign. The ad has been endorsed by a number of celebrities who cited its message and example as an example how brands can help the planet.


The Nike commercial split audiences into two camps. There are those who say the campaign is anti American, and those who advocate for boycott. The campaign was a huge success and, despite negative reviews, Nike has proved that advertising campaigns can be powerful and controversial. This latest commercial shows that the company can stand for something greater than your bottom line.

The Nike campaign is widely praised for its ability to connect with customers. It is a great example of this, as are the associated social media pages. Its slogan "Just do it" is an ad campaign that is both authentic and social. As symbols of both genders, a Nike shirt worn by both a man or woman and a Nike Watch worn by the latter are examples. However, a woman can wear the brand even if she is not a man.


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A contrasting Nike campaign is aimed at women and male athletes. The campaign is based on female athletes and addresses issues of dominance or sexualization. Both genders have been depicted in a manner that is representative of the brand's core values. The message is positive and strong. A male athlete poses as if he is a sexy man, while a female runs as if he is a mere woman.


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External Links

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The Marketing Strategy of Nike